There are several means that companies can use as an expansion strategy. The most direct way is through export.

But keep in mind that business expansion depends on its life cycle stage. If the company has not yet reached certain standards to operate in foreign markets, it makes no sense to immediately start investing in the export of products or services. Exporting involves taking a greater risk.

Start with small steps:

• Use the Internet to advertise and communicate your business;
• Invest in your own website and use social media to market your products or services;
• Invest in good market research before developing a new product or service;
• Stay up to date on the key trends in your industry.

The challenge of expanding your business is to stay one step ahead of market changes, predict how customer needs will evolve or how innovative technologies will be integrated.

See more tips and guidelines on how to invest in the internationalization of your business and also on export documents.